The situation
A growing company needs its next product before the current one runs out of road. That is a bet with real money, and most of the risk sits in choosing what to build, long before anyone writes code.
This is the same cybersecurity awareness SaaS company as the platform rebuild and the ISO 27001 work. Three outcomes from one company is deliberate: staying about seven years meant I saw what happened after each decision, not only the launch.
What I did
Four pieces of work, all aimed at one question: will people pay for this?
- I designed and built a new product architecture from scratch.
- I led research and development into new product concepts.
- I owned the new website end to end: user experience, information architecture and front end.
- I led the technical workstream for VC and PE investor pitches.
The website and the investor work sit on that list for a reason. A product that nobody can find, understand or fund has not landed, however good the code is.
The result
- profit margin on bespoke projects
- 80%profit margin on bespoke projects
- payback, across every technology project delivered
- Under 2 yearspayback, across every technology project delivered
Margin and payback are the two numbers I care about most, because they answer the question founders actually ask: did the money we spent on technology come back?
What it means for you
If you are deciding what to build next, the expensive mistakes happen before the build starts. I help founders choose well, then build only what the choice needs.
That can be ongoing, as a fractional CTO who ties the roadmap to revenue, or a single focused project: an Innovation Build that ships a working version in four weeks and puts it in front of real customers.